# About Karigarh

Karigarh is the online storefront of **Karigarh(Rajasthali)**, the Government
of Rajasthan's flagship handicraft institution, managed by **E-New Bharat
Services Pvt. Ltd.** under a public-private partnership. It connects
Rajasthan's ODOP crafts with buyers across India and, through the emporium,
with global markets.

- Showroom: Karigarh(Rajasthali), M. I. Road, Opposite Ajmeri Gate, Jaipur,
  Rajasthan 302001
- Operating company: E-New Bharat Services Pvt. Ltd., 301-303, Suncity Trade
  Tower, Sector 21, Gurugram, Haryana 122016
- Website: <https://www.karigarh.com>

## What the partnership is for

- **Artisan-to-market connectivity** — seamless, direct links between
  traditional creators, modern retail markets, global consumers and
  institutional buyers.
- **Socio-economic empowerment** — sustainable livelihoods for local
  craftspeople, built by raising the market value, demand and contemporary
  relevance of their work.
- **Quality assurance and authenticity** — promoting and safeguarding the
  genuine geographical and cultural authenticity of Rajasthani crafts.

## Rajasthan ODOP focus areas

- **Artisanal crafts and design** — handcrafted woodwork, traditional leather
  goods, heritage pottery and intricate stone carving.
- **Textiles and apparel** — distinctive regional handlooms, block prints and
  traditional weaving techniques.
- **Gems and jewellery** — globally acclaimed stone cutting, polishing and
  indigenous jewellery design.
- **Agro-products and food processing** — distinctive local agricultural
  produce and traditional food products.

## From local heritage to global markets

- **Capacity building** — strengthening production capability and professional
  skill development for local craftspeople.
- **Product modernisation** — innovation in contemporary design, sustainable
  packaging and professional brand identity.
- **Market acceleration** — market access through digital promotion, modern
  marketing channels, e-commerce integration and trade exhibitions.

The wider aim is cultural preservation — honouring the regional identity, raw
materials and traditional techniques native to each district — alongside
market transformation, modernising traditional commodities into premium,
globally competitive brands that meet international standards of quality,
design and packaging.

## Other initiatives

- **Count Safety First (CSF)** — a road-safety awareness programme blending
  digital outreach with on-ground events, supporting the national goal of
  halving road accidents by 2030. It reaches corporate professionals, students
  and drivers across the country.
- **Digital Cultural Awareness** — a digital programme connecting young
  Indians with the country's cultural heritage, encouraging participation
  rather than passive preservation.
- **Skill Training for Women** — training that equips women artisans with the
  skills to grow their craft into a sustainable livelihood, in step with the
  Vocal for Local movement.

## Related pages

[Contact us](https://www.karigarh.com/ContactUs.md) ·
[Support](https://www.karigarh.com/Support.md) ·
[All products](https://www.karigarh.com/products) ·
[ODOP & GI collection](https://www.karigarh.com/odop.md)